Doug Coffee Roasters is an effort to make people drink quality coffee and make them coffee lovers, we promote Direct Trade with local farmers who grow the best coffee every year, we understand that coffee farming is a risky endeavour from which farmers often struggle to make money. By doing Fair Trade every farmer is paid a Fair Trade premium that is above base commodity price, hopefully bringing them closer to earning a sustainable living. We also want to Join the rest of the world in its “Third wave movement” and bring out the best in every cup.